{"id":739,"date":"2020-09-29T09:00:00","date_gmt":"2020-09-29T09:00:00","guid":{"rendered":"http:\/\/www.loopify.com\/blog\/?p=739"},"modified":"2021-09-07T15:43:57","modified_gmt":"2021-09-07T13:43:57","slug":"the-abcs-of-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.loopify.com\/blog\/the-abcs-of-sms-marketing\/","title":{"rendered":"The ABCs of SMS Marketing Campaigns [Infographic]"},"content":{"rendered":"\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"525\" src=\"https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing.png\" alt=\"A person sitting on big alphabet letters and texting, surrounded by heart and smiling emojis.\" class=\"wp-image-915\" srcset=\"https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing.png 1000w, https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-600x315.png 600w, https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-300x158.png 300w, https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-768x403.png 768w, https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-552x290.png 552w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p>If you have sized up the <a href=\"https:\/\/www.loopify.com\/blog\/why-invest-in-sms-marketing\">pros of&nbsp;bulk SMS<\/a>&nbsp;and would love to give it a try, there are a few things to keep in mind.<\/p>\n\n\n\n<p>Creating a successful SMS marketing campaign is a lot easier and quicker than you think. We&#8217;ve created a fun infographic that helps you learn <strong>the fundamentals of effective SMS marketing campaigns<\/strong>.<\/p>\n\n\n\n<p>From A to Z, these tips cover anything you need to know about SMS marketing, from what to include in your text messages to things you need to watch out for.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1000\" height=\"4606\" src=\"http:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-infographic.png\" alt=\"A to Z infographic with tips for SMS marketing.\" class=\"wp-image-914\" srcset=\"https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-infographic.png 1000w, https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-infographic-600x2764.png 600w, https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-infographic-65x300.png 65w, https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-infographic-768x3537.png 768w, https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-infographic-222x1024.png 222w, https:\/\/www.loopify.com\/blog\/wp-content\/uploads\/2020\/07\/abc-of-sms-marketing-infographic-552x2543.png 552w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p>Pssst, you can also&nbsp;<a href=\"https:\/\/www.loopify.com\/infographics\/abcs-of-sms-marketing.pdf\">download the infographic<\/a>&nbsp;as a PDF to keep it handy or print it for your office.<\/p>\n\n\n\n<ul><li><strong>A<\/strong> <strong>is for analytics<\/strong>. Without it, you&#8217;ll miss out on important data from your campaigns. Track &amp; improve.<\/li><li><strong>B<\/strong> <strong>is for balance<\/strong>. Just like other communication, too much is spamming, too little, and you&#8217;ll slip their minds.<\/li><li><strong>C<\/strong> <strong>is for cost<\/strong>. Deliver value and get great results at budget-friendly and affordable prices.<\/li><li><strong>D is for<\/strong> <strong>drips<\/strong>. Automate your campaigns and schedule your text message drips one at a time.<\/li><li><strong>E<\/strong> <strong>is for effectiveness<\/strong>. Text messages are highly effective, with a very&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/tap-into-the-marketing-power-of-sms\" rel=\"noreferrer noopener\">high open rate of 98%<\/a>, high conversion, and click-through. Which means you can squeeze out great results.<\/li><li><strong>F<\/strong> <strong>is for fun<\/strong>. Let your fun personality shine through. Texts are meant to be short and sweet.<\/li><li><strong>G<\/strong> <strong>is for goal<\/strong>. One per campaign. What are you trying to achieve with that text?<\/li><li><strong>H<\/strong> <strong>is for honesty<\/strong>. Being honest and transparent wins every time. Never misguide or mislead people with texts.&nbsp;<\/li><li><strong>I<\/strong> <strong>is for incentive<\/strong>. Offer incentives to leads to leave you their number. Nudge existing customers to return.<\/li><li><strong>J<\/strong> <strong>is for jargon<\/strong>. Leave it out or your texts. Texts should sound natural like you are texting with a friend.&nbsp;<\/li><li><strong>K<\/strong> <strong>is for keyword<\/strong>. Use short and easy-to-remember keywords to communicate and trigger actions.<\/li><li><strong>L<\/strong> <strong>is for links<\/strong>. Use short links in texts to ask customers to take action, like subscribe.<\/li><li><strong>M is for mobile coupons<\/strong>. Surprise customers with a discount or exclusive promotion that they can redeem easily.<\/li><li><strong>N<\/strong> <strong>is for notification<\/strong>. Remind people about appointments, pick-ups, service dates, deliveries.&nbsp;&nbsp;<\/li><li><strong>O<\/strong> <strong>is for opt-out<\/strong>. Use a clear opt-out option. A keyword like STOP or link to a subscription page will do. <\/li><li><strong>P<\/strong> <strong>is for permission<\/strong>. Ask people for their number and consent to communicate via texts (GDPR!).<\/li><li><strong>Q is for quality.<\/strong> Text when you have something valuable to send. Bothering people with no reason won&#8217;t do any good.<\/li><li><strong>R<\/strong> <strong>is for response<\/strong>. Texting is a 1-on-1 conversation. Give people the chance to respond with a keyword, act on a coupon, give feedback.<\/li><li><strong>S<\/strong> <strong>is for segmentation<\/strong>. Tailor the content of the message to each receiver. Different people want to text about different things.<\/li><li><strong>T<\/strong> <strong>is for timing<\/strong>. Watch out for inappropriate sending hours. Consider different time zones as well.<\/li><li><strong>U<\/strong> <strong>is for UTM codes.<\/strong> Add tracking codes to your links to track the traffic from a specific text.<\/li><li><strong>V<\/strong> <strong>is for variables<\/strong>. Personalize the text with specific contact-related data. Go beyond the first name basis.<\/li><li><strong>W<\/strong> <strong>is for worldwide<\/strong>. Reach a global audience instantly. Some people check their email, but everyone checks their phone.<\/li><li><strong>X<\/strong> <strong>is for X-factor<\/strong>. Texting feels more intimate than other communication. Aim to stand out and dazzle customers.<\/li><li><strong>Y is for you<\/strong>. Put your customers at the center of your strategy and messaging.<\/li><li><strong>Z<\/strong> <strong>is for zealot<\/strong>. Impress customers and create fans that are enthused about your brand and would love to spread the word.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>In the end, we hope this will help you out whether you already use SMS to communicate with your customers or if this is a new exciting project you are stepping into.<\/p>\n\n\n\n<p>Which letter from A to Z would you start with when creating an SMS campaign?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have sized up the pros of&nbsp;bulk SMS&nbsp;and would love to give it a&#8230;<\/p>\n","protected":false},"author":3,"featured_media":915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"vimeo_video":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The ABCs of SMS Marketing Campaigns [Infographic] | Loopify Blog<\/title>\n<meta name=\"description\" content=\"Learn what you need to make your SMS marketing campaigns work. 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