A person sitting on big alphabet letters and texting, surrounded by heart and smiling emojis.

If you have sized up the pros of bulk SMS and would love to give it a try, there are a few things to keep in mind.

Creating a successful SMS marketing campaign is a lot easier and quicker than you think. We’ve created a fun infographic that helps you learn the fundamentals of effective SMS marketing campaigns.

From A to Z, these tips cover anything you need to know about SMS marketing, from what to include in your text messages to things you need to watch out for.

A to Z infographic with tips for SMS marketing.

Pssst, you can also download the infographic as a PDF to keep it handy or print it for your office.

  • A is for analytics. Without it, you’ll miss out on important data from your campaigns. Track & improve.
  • B is for balance. Just like other communication, too much is spamming, too little, and you’ll slip their minds.
  • C is for cost. Deliver value and get great results at budget-friendly and affordable prices.
  • D is for drips. Automate your campaigns and schedule your text message drips one at a time.
  • E is for effectiveness. Text messages are highly effective, with a very high open rate of 98%, high conversion, and click-through. Which means you can squeeze out great results.
  • F is for fun. Let your fun personality shine through. Texts are meant to be short and sweet.
  • G is for goal. One per campaign. What are you trying to achieve with that text?
  • H is for honesty. Being honest and transparent wins every time. Never misguide or mislead people with texts. 
  • I is for incentive. Offer incentives to leads to leave you their number. Nudge existing customers to return.
  • J is for jargon. Leave it out or your texts. Texts should sound natural like you are texting with a friend. 
  • K is for keyword. Use short and easy-to-remember keywords to communicate and trigger actions.
  • L is for links. Use short links in texts to ask customers to take action, like subscribe.
  • M is for mobile coupons. Surprise customers with a discount or exclusive promotion that they can redeem easily.
  • N is for notification. Remind people about appointments, pick-ups, service dates, deliveries.  
  • O is for opt-out. Use a clear opt-out option. A keyword like STOP or link to a subscription page will do.
  • P is for permission. Ask people for their number and consent to communicate via texts (GDPR!).
  • Q is for quality. Text when you have something valuable to send. Bothering people with no reason won’t do any good.
  • R is for response. Texting is a 1-on-1 conversation. Give people the chance to respond with a keyword, act on a coupon, give feedback.
  • S is for segmentation. Tailor the content of the message to each receiver. Different people want to text about different things.
  • T is for timing. Watch out for inappropriate sending hours. Consider different time zones as well.
  • U is for UTM codes. Add tracking codes to your links to track the traffic from a specific text.
  • V is for variables. Personalize the text with specific contact-related data. Go beyond the first name basis.
  • W is for worldwide. Reach a global audience instantly. Some people check their email, but everyone checks their phone.
  • X is for X-factor. Texting feels more intimate than other communication. Aim to stand out and dazzle customers.
  • Y is for you. Put your customers at the center of your strategy and messaging.
  • Z is for zealot. Impress customers and create fans that are enthused about your brand and would love to spread the word.

In the end, we hope this will help you out whether you already use SMS to communicate with your customers or if this is a new exciting project you are stepping into.

Which letter from A to Z would you start with when creating an SMS campaign?