Halloween Email Marketing: 8 Tips for Fang-Tastic Campaigns
Halloween is just around the corner, and it is the perfect holiday to get spookily…
Brand Indicators for Message Identification (BIMI): Do Marketers Need It?
Anyone with an email address is aware that there are many criminals and scammers who…
18 SMS Marketing Mistakes and How to Fix Them
SMS is a great channel to be on and engage with your customers. However, it’s…
An SMS Marketing Guide: Mastering the Art of Text Message Marketing
Trying to get the customers attention can be a struggle since many channels are becoming…
Email Accessibility: 17 Best Practices You Need to Follow
Every business should think about accessibility in email marketing. You want to provide a positive…
11 Compelling Reasons to Test Emails Before Sending
Testing your emails before sending them to your subscribers is a no-brainer. And if you…
Email Marketing: A Comprehensive Guide for Beginners
A beginner or not, here’s your guide to email marketing. Learn the basics, best practices,…