Two people laughing, cheering, and celebrating with confetti. Illustration.

We discussed the benefits of using marketing automation and some common misconceptions about it.

But how can marketing automation help you to get not only customers for the sake of profit but also customers that are happy to come back to you?

It can be challenging to keep customers engaged in the long run. Marketing automation helps you cover all scenarios and outcomes, avoid gaps in your communication, and plan ahead.

Here are three ways MA helps you wow your customers:

1. Be prepared for future activities

Automation lets you schedule and delay campaigns or activities so that things can start precisely when you planned.

No more gaps in your communication; you can set up drip campaigns, newsletters, schedule promotions, and plan holiday offers, and the system will activate your campaign at the right time.

2. Be on top of every marketing activity

Even if you are a one-person team, automation helps you manage every aspect of your marketing activities, stay consistent and on track so you don’t miss or forget anything.

You save time, cut costs, and can easily keep up with all your marketing tasks because the system does the heavy lifting job.

3. Identify new opportunities

Discover new places or parts of the journey where you can engage with your potential leads and customers.

Send recommendations based on shopping preferences, and recognize opportunities to re-engage people with reminders, offers, or even simple forms asking what they would like you to do next.

12 Automated Marketing Campaigns Businesses Use

A happy person pushing a cart full of ready-made email, SMS, print, pages, flow campaigns. Illustration.

There are campaigns that any business can use to get great results and impress its audience. All you need to do is adapt them to your brand, product, and customer needs.

1. Welcome campaigns

Educate your leads or customers about the core of your product or service.

These are great for onboarding new customers and showing them how everything works or simply introducing subscribers to what they can expect from your newsletter.

A welcome automated campaign in Loopify.

2. Reminder campaigns

Of course, when people leave your site with a cart full of products without buying, you send reminders to let them know they didn’t complete the purchase.

Pair this with an additional discount and a sense of urgency like ‘low in stock’, and chances are people will come back.

But reminder campaigns don’t stop there. You can remind people about their doctor appointments, car service check-ups, trial period expiration, online or offline webinars, and more.

A screenshot of a reminder text message in the Loopify SMS editor.

3. Event registration campaigns

This does not have to be only a cocktail event or conference. Think of online events like webinars, podcasts, weekly live Q&A sessions, live product training, and more. All of these are great ways to get more leads and engage with your current customers.

Example for event email.

4. Special occasion campaigns

Show that you care with birthday and holiday greetings, celebrate your customers’ milestone achievements, and inspire with success stories.

Text message displaying emojis using UCS-2 encoding.

5. Feedback campaigns

These are a gold mine of information, both good and bad.

Great feedback is fantastic proof of how your business works, while negative feedback can give you insights about what is missing or what you can do to improve and make sure it doesn’t happen again.

For example, we gather feedback about Loopify using a simple landing page, which you can see here.

And below is an email we sent our customers to fill out a short survey about their experience with Loopify.

An email aksing customers for their opinion.

6. Promotional campaigns

Discounts, new products, and stuff people need to spend money on are not the only things you should promote. You can offer free shipping or gift wrapping instead.

Example of promotional email.

How about a blog post or a case study you did? Promote content you post on different channels like your YouTube educational videos or any great social cause you stand up for.

7. Holiday campaigns

The holiday season is great to get out there. To be original, incorporate the holiday spirit into your offer, and be creative. Canva does a great job of emailing me Halloween templates so I can use them for my campaigns.

Animal shelters can dress up pets in themed clothes to promote adoption during the holiday season. Dogs dressed up for Halloween or Christmas are the cutest thing you’ll see.

Three exmples of Halloween emails.

8. Newsletters

If you don’t have a newsletter, you are missing a lot. A lot of leads, a lot of engagement, a lot of potential customers, a lot of traffic, and a lot of followers.

Subscribers are the ones that will read your blog posts, follow you on social media, and recommend you to their friends. So share your wisdom via relevant emails to build authority and trust.

A simple landing page when you ask people to subscribe to your newsletter can look like this:

Newsletter subscribe webpage.

Create an automated campaign where you use the landing page to collect email addresses, send confirmation emails, or trigger different actions for people based on their preferences.

Here’s a simple newsletter sign-up automation:

9. Cross-channel campaigns

Asking your email subscribers to follow you on social media, share their experiences with your product, or join in a hashtag trend is a super-smart engagement move. The bonus is you get free social proof and grow your follower base.

Letting people claim a 25% off coupon in exchange for their number lets you leverage SMS marketing for instant access in future campaigns.

Coupon gift campaign in Loopify.

Combining multiple channels is a super-smart engagement move. You don’t have to use every channel out there; choose the ones that make sense for your business.

10. Re-engagement campaigns

Not every idle customer is a lost customer. Sometimes people need a little nudge, and these campaigns can make all the difference.

Re-engagement campaigns can also tell you which subscribers are no longer interested in your content so you can clean your email list and improve open and click rates.

Example re-engagement email

11. Trigger campaigns

Based on different actions, customers can trigger a series of various campaigns.

Clicking the first link in an email can lead a person down a different road and different experience with your brand than the one clicking the second link.

You let customers tailor their experience. Like the email from Zoom, you can choose which webinar you want to attend.

If I sign up for the webinar series about hosting a virtual event, I’ll receive different emails than another person signing up for the teaching over Zoom webinar.

Example email that triggers different action.

My customer journey will be different from others signing up for different webinars.

12. Referral campaigns

These campaigns are a great way to increase customer engagement and brand awareness. You use your loyal customers to advocate for you and share your services or products by inviting their peers to join in.

For example, in Loopify, you can easily create referral campaigns. Get customers to send an invitation to a friend, motivate the friend to accept the invitation, and then reward the customer and the friends for the successful referral.

Email asking customers to refer-a-friend.

Brands that know what their customers want and offer it to them are the ones that have loyal and happy customers.

Marketing automation gives you endless opportunities to engage and communicate with your customers. Start planning your future campaigns today.